Brand identity

Logos, icons, and assets for partners and press.

Motivd stands for building something that matters. Our visual identity — the logo mark, wordmark, and chip — reflects clarity, ownership, and a founder-first approach. Use these assets consistently to represent Motivd in articles, integrations, and partnerships.

← Home

Logo

Primary logo: icon mark. Use on light or dark backgrounds with sufficient contrast. Prefer PNG for screens and SVG for scalable layouts.

Logo (PNG)Logo mark (SVG)

Wordmark

“Motiv” + “d” wordmark. Use on light backgrounds (light SVG) or dark backgrounds (dark SVG). Do not stretch or change colors.

Motivd

Wordmark — dark background

Icon & favicon

App icon and browser favicon. Use for shortcuts, bookmarks, and app listings.

Favicon (ICO)Icon (PNG 32×32)

Logo + text chip

The official pill: logo + “Motivd” in one unit. Use in headers, footers, or “Powered by Motivd” placements. Do not alter the pill shape or spacing.

Chip (SVG)

Brand colors

Primary (lime) is our main CTA and accent; secondary (blue) supports links and secondary actions. Accent for highlights; muted for surfaces; destructive for errors and danger.

Typography

Display and headlines use Bricolage Grotesque. Body and UI use the system sans-serif stack (e.g. Inter).

Usage guidelines

Keep the brand clear and consistent.

Do

Use approved logos and chips from this page.
Keep clear space around the logo (at least the height of the “M” mark).
Use the chip on solid or subtle backgrounds with enough contrast.
In light mode, prefer secondary (blue) for CTAs and text for readability; or use primary (lime) with white text.

Don't

Do not stretch, rotate, or add effects to the logo.
Do not change the “Motiv” / “d” color split or use unapproved colors.
Do not place the logo on busy imagery without a contrasting container.

Your intent. Every platform. Today.

One workspace turns plain-language intent into a real product with PRD alignment, owned code, and one deploy path.